Crossroads Collective
Milwaukee’s Foodiest Food Hall​​​​​​​
Milwaukee’s first modern food hall took over a space formerly occupied by Oriental Drugs—an iconic pharmacy, diner and “crossroads” for the city’s diverse downtown residents, artists and businesspeople. The branding strategy was to capture the spirit of a place where the unique people and palates of Milwaukee intersect. Using the unique shape of the (six-cornered) intersection as inspiration, we incorporated elements of the space’s modern design, including the dot-tile textures.
The restaurant opened to rave reviews and more diners discover — or rather
re-discover — this gem every week, returning the corner to its former melting pot glory.
Thanks for viewing.

Additional Credits
Agency: SRH
Team: Sam Hogerton (Creative Director), Chris Beanan (Art Director)

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